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Printed flags and feather flags
A flag is the only medium that is visible from a distance, moves, and fits in a car boot. For a commune or a club it is the cheapest square metre of visibility there is — provided the artwork survives being read in motion.
The pole slides into the sleeve, the sail tensions itself, and the whole thing stands on a base one person can carry. The fastest medium in the catalogue to deploy: about two minutes per unit, no tools and no ladder.
Single-sided print, back readable mirrored Communal and club flagThis is the flag a commune raises on 23 June and a club brings out for a procession. It lasts, it is seen close up as well as far off, and it often carries a coat of arms: colour fidelity and solid webbing matter more than the price per square metre.
Webbing and eyelets on the hoist, double hem on the other three sides Facade flag on a bracketA flat sign is read from the pavement opposite; a bracket is read as you walk up the street. That is the difference between being found and being seen. Note: a flag overhanging public space falls under the communal regulation — see the guide on authorisations.
Double thickness with blockout, reads the right way round on both sidesA flag is read in motion
The fabric ripples, the sun sits behind it, and the reader is walking. What survives those three conditions: two contrasting colours, one solid shape, and three words at most. A gradient logo with an eight-word strapline becomes a coloured smudge at twenty metres.
Sublimation: why the back reads mirrored
Dye sublimation colours the fibre right through: the artwork passes through the cloth and reads mirrored on the back. That is normal, and it is what gives the colour its density. If the back must read the right way round, you need a double thickness with a blockout layer between — heavier, dearer, and worth it only where both faces genuinely matter.
The wind chooses the fabric
On a sheltered site, knitted polyester gives the densest colour. On an exposed one — a roundabout, a riverbank, a ridge — open mesh lets air through and halves the load on the pole and the base. It is the only choice that stops you finding a bent pole after the first gust.
The base fails before the flag
Across a full season, what gives way is almost never the sail: it is an undersized base. A demountable cross on hard, sheltered ground; a water- or sand-filled foot as soon as the site is open; a screw-in spike on soft ground. Choose the base at the same time as the artwork, not afterwards.